In today’s fast digitalising world, almost everything is automated, which is why digitalising a business plays such an important role in its growth. The digitalisation of a business means the process of using digital technologies to change a business model and provide new revenue and value-producing opportunities. It is a core business change that will streamline the business operations, increase the company’s efficiency, and improve customer experience. One of the main objectives of digitising is customer satisfaction, which changes along with the development of technologies, such as creating more comfortable and prompt interaction between the client and the organisation. 

Today, more and more companies have recognised the importance of digitalising. Digitalising in business has brought many companies to success. Digitalising is one of the most important directions that will contribute to a new technological breakthrough in the global economy while significantly reducing costs and optimising production processes to preserve the environment, save human, financial, and time resources, and improve overall living standards.

“In Today’s era of volatility, there is no other way but to re-invent. The only sustainable advantage you can have over others is agility, that’s it. Because nothing else is sustainable, everything else you create, somebody else will replicate.”  - Jeff Bezos, Founder, Amazon

So here’s your cue to take on the challenge of digitising your own business.


Why Digitise your business?

Digitising your business can help you keep up with rapidly changing customer needs and it will help you to offer a more streamlined experience for both customers and employees, cut costs and open up future prospects for iterative improvement and innovation. Even though the transformation process take time it will only give you benefits and make your business future proof.


The key benefits of digitally transforming a business 


Improvement of customer experience 

Customer experience is an essential factor in business that plays a vital role in digital transformation. Technology can help businesses understand their customer’s needs and wants with tools like chatbots. And as we know in an increasingly digitising world customers prefer convenience and ease of getting things done over anything.

Furthermore, you can make your services simplified and seamless to the customers through APIs and System integration technologies.They can be used to open up new revenue streams; improve existing products, systems and operations; and provide valuable insights to create a better customer experience and stand out from the competition.


Improvement of Employee experience

Digitising can open your business to hundreds of tools to streamline business processes, from time tracking to inventory management. Utilising productivity apps, communication tools, and project management tools will increase employee satisfaction which plays a major role in the success of your business. Employees will be able to connect digitally which makes the communication so much faster and more effective and also enable them to work remotely which gives them more flexibility. Furthermore, with automated business processes, they will be able to get their work done more effectively and efficiently.


Improvement of the products and services.

By digitising a business, you will be able to add and improve the features of your products and services. Digitalising will help you to create more unique and innovative products and services which will help you to stand against the competition. Your business will attract more and more customers with easy-to-use digitised products. You will be able to reach a wider range of customers while also delivering them the best products and services with just a few clicks. 


Automation of internal processes of the company.

Automating internal processes means using technology to automate your company’s manual processes. This will help your business in many ways, improve efficiency and accuracy, reduce costs and resources required, free up talent for other important tasks and improve forecasting.


Simplification of internal and external communications.

Obviously, Digitalising will improve communication. With automated processes, you will be able to communicate with your customers in more efficient and productive ways. You can market your products to a wider range of audiences including mobile users which depicts a large fraction of customers. Not only that, digitalising will give you the power to communicate way more efficiently internally too. 


Intelligent automation 

With advanced intelligent technologies like Artificial Intelligence ,Machine learning and RPA (Robotic Process Automation) your organisation will be able to ,increase process efficiency ,optimise back office operations , reduce costs as well as risks ,optimise the workforce productivity and perform more effective monitoring and fraud detection in way more smart ways.

APIs (application programming interfaces) are becoming increasingly valuable to businesses as the most accessible method of extracting value from enterprise data. APIs have an almost endless variety of advantages, as it is the simplest way to connect systems together in order to exchange information. 

If you still think that digitisation will eat up those who are unable to adapt according to the law of the jungle, take a look at the following analytics.

  • Digitally transformed organisations are projected to contribute to more than half of the global gross domestic product (GDP) by 2023, accounting for $53.3 trillion (IDC, 2020).
  • 70% of organisations have a digital transformation strategy or are working on one (PTC, 2019).
  • 55% of startups have already adopted a digital business strategy (IDC, 2018).
  • Top digital business strategy adopters include services (95%), financial services (93%), and healthcare (92%) (IDC, 2018).

Digitalising has blessed so many businesses from giant companies to small startups in their journey to success. Digitising a whole business is a lot of work. But it is definitely a challenge worth embracing. Tech Venturas is here to help you digitise effectively, combining old wisdom with new skills, to give your business and customers an intrigued and satisfied experience.


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Namadee Shakya

Namadee Shakya